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And that’s everyone from
children just starting school to those right up at
the top of Rotherham's education and skills sector
and people working in different ways throughout the
region.
It is time to start spreading the word about Rotherham Ready. To
inform people about how it could touch their lives and take them
as far as their imagination will allow. So we started to think
of ways of communicating this with imagery to match the Rotherham
Ready brand.
We like the kite because it's a classic image that appeals to people
of all ages, genders and races.
It is an object that we typically associate with fun, energy,
freedom and youthfulness. This metaphor extends to capture
the creativity, aspiration, imagination and enterprising spirit,
all of which we aim to embody in every element of Rotherham Ready
from the programme to the projects and all people who
make them happen.
This simple image can represent bravery, joy, enthusiasm and liveliness,
all aspects of living life to the full.
The kite’s bright colours and bold imagery aims to represent
that little nugget of entrepreneurial spirit that
every person has within them - if only they're willing to give
it a go!
One of the earliest kite-stories is
set in 500BC when a farmer's hat was blown off by a
gust of wind as he toiled in a paddy field. Intrigued
by the ability of his headgear to fly, he retrieved
it and attached it to a length of twine, thus creating
the first kite. [The Creative Book of Kites, Sarah
Kent]
In 1752, Benjamin Franklin attached
a metal key to the string of his kite and flew it,
somewhat perilously, in a thunderstorm, proving lightning
to be a visible discharge of electricity. The innovative
Franklin was also credited with the invention of an
early form of body surfing when he harnessed the pulling
power of a large kite to propel himself across a pond.
The symbolism of kites
In Japan, kites are historically believed to bring good luck or
used to give thanks on a happy occasion. On the 5th of May each
year, families celebrate Children's Day by flying highly coloured
windsocks from poles in honour of their children. Usually these
take the form of fish, representative of the carp, a particularly
hardy fish that annually battles upstream to its spawning grounds
against almost overwhelming odds, symbolic of the children's progress
through the 'river of life'.
–noun
1. a project undertaken or to be undertaken, esp. one that is important
or difficult or that requires boldness or energy: "To keep
the peace is a difficult enterprise".
2. a plan for such a project.
3. participation or engagement in such projects: "Our country
was formed by the enterprise of resolute men and women".
4. boldness or readiness in undertaking; adventurous spirit; ingenuity.
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