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Why The Kite?

Rotherham Ready affects people’s lives. And that’s everyone from children just starting school to those right up at the top of Rotherham’s education and skills sector and people working in different ways throughout the region.

It is time to start spreading the word about Rotherham Ready. To inform people about how it could touch their lives and take them as far as their imagination will allow. So we started to think of ways of communicating this with imagery to match the Rotherham Ready brand.

We like the kite because it’s a classic image that appeals to people of all ages, genders and races.

It is an object that we typically associate with fun, energy, freedom and youthfulness. This metaphor extends to capture the creativity, aspiration, imagination and enterprising spirit, all of which we aim to embody in every element of Rotherham Ready from the programme to the projects and all people who make them happen.

This simple image can represent bravery, joy, enthusiasm and liveliness, all aspects of living life to the full.

The kite’s bright colours and bold imagery aims to represent that little nugget of entrepreneurial spiritthat every person has within them – if only they’re willing to give it a go!

Enterprising kite flyers

One of the earliest kite-stories is set in 500BC when a farmer’s hat was blown off by a gust of wind as he toiled in a paddy field. Intrigued by the ability of his headgear to fly, he retrieved it and attached it to a length of twine, thus creating the first kite. [The Creative Book of Kites, Sarah Kent]

In 1752, Benjamin Franklin attached a metal key to the string of his kite and flew it, somewhat perilously, in a thunderstorm, proving lightning to be a visible discharge of electricity. The innovative Franklin was also credited with the invention of an early form of body surfing when he harnessed the pulling power of a large kite to propel himself across a pond.

The symbolism of kites

In Japan, kites are historically believed to bring good luck or used to give thanks on a happy occasion. On the 5th of May each year, families celebrate Children’s Day by flying highly coloured windsocks from poles in honour of their children. Usually these take the form of fish, representative of the carp, a particularly hardy fish that annually battles upstream to its spawning grounds against almost overwhelming odds, symbolic of the children’s progress through the ‘river of life’.

en·ter·prise [en-ter-prahyz] – noun
1. a project undertaken or to be undertaken, esp. one that is important or difficult or that requires boldness or energy: “To keep the peace is a difficult enterprise”.
2. a plan for such a project.
3. participation or engagement in such projects: “Our country was formed by the enterprise of resolute men and women”.
4. boldness or readiness in undertaking; adventurous spirit; ingenuity.